Timex Unveils First Flagship Store in Tokyo’s Iconic Shibuya Shopping District

April 26, 2017

New flagship location features exclusively designed Timex watches, accessories, and more

Timex First Flagship Store in Tokyo Shibuya Shopping DistrictTimex, a global leader in watchmaking for more than 160 years, has opened a new store in Japan this month. Located in Tokyo’s Shibuya shopping district, the two-floor brick-and-mortar will operate as a flagship store for the brand, with the intention to expand in the future.

The store will be selling a selection of the best Timex® watches, along with T-shirts exclusively designed for this location, and accessories such as fine leather goods.

“We couldn’t be more excited to be opening a Timex store in Tokyo,” said International Marketing Manager Marjanne van Sambeek. “Timex is, first, and foremost, a global brand and we look forward to introducing our unique heritage of timekeeping to a whole new audience in the iconic Shibuya shopping district.”

Additionally, to celebrate the opening of the store, Timex Group Design Director Giorgio Galli has designed a special edition of their classic Easy Reader® watch. It will come with a black Horween leather strap, and features ‘Tokyo Store 2017’ on the dial. When turning on the watch’s INDIGLO® Night-Light, a watermarked number 40 will appear to commemorate the 40th anniversary of the Easy Reader watch this year.

“I jumped at the chance to design a unique piece for the opening of the Tokyo store,” said Galli. “When you think of cutting-edge fashion in Japan, you think of the Shibuya District, and I can’t wait for this new Easy Reader watch to be part of the conversation.”

The Timex Tokyo Flagship store held a private opening for media and business partners on April 21st, followed by the official launch on April 22nd.

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