22 February 2011
NEW DEHLI (February 22, 2011) – Timex Group, one of the world’s largest watchmakers, launched Versace watches today. Synonymous to creativity and craftsmanship, haute couture Versace is the world’s leading lifestyle brand. The launch of the luxury watch collection took place at the plush Taj Mansingh Hotel, New Delhi in the presence of renowned leading actress Bipasha Basu, Mr. V.D. Wadhwa, CEO, Timex Group India and Mr. Paolo Marai, President and CEO, Vertime – Luxury Division of Timex Group. Timex Group is launching the Versace Watch collection from its international portfolio of brands.
Sharing her excitement about the exquisite collection of Versace Watches, leading actress Bipasha Basu said, “I congratulate Versace and the Timex Group for offering Indians this spectacular collection of watches. I have always loved the range of watches presented by Versace and I feel honoured to be here to share this momentous occasion with all of you. I wish you all the very best.”
While speaking, Mr. V.D. Wadhwa, CEO, Timex Group India said, “Timex Group as a part of its Brand Portfolio strategy caters to the different consumer segments from mass premium to luxury and reaches out to all age and psychographic segments. In addition to existing brands, Timex, Nautica, Marc Ecko, Tarun Tahiliani and Salvatore Ferragamo, We are now pleased to launch Versace Watches in India from our international portfolio of brands.”
The brand will be retailed starting in February, across Key metros in Boutiques and within select premium multi branded environment. The collection is priced between INR 50,000 – INR 8 lacs and is a must for the astute consumer who now has a better access to fashion luxury without compromising on quality and the discerning experience that makes a luxury brand much sought after.
Sharing his enthusiasm and optimism at the occasion, Mr. Paolo Marai, President and CEO, Vertime – Luxury Division of Timex Group, said, “From the very beginning, the creative universe of Gianni Versace has always encompassed many facets to designing and all forms of art. Versace watches reflect our insight of combining comfort and techonology with beauty. The Versace watches are unique, perpetual and strikingly elegant. This launch marks an important milestone for India and it is truly an honour and pleasure to offer this luxurious range of watches. We are pleased to present to you this exclusive watch collection which is a true manifestation of sophistication and elan.”
Versace style demonstrates a perfect balance between the classical and the modern. Strong lines and attractive shapes are combined with precious materials handled with exquisite craftsmanship. The designs of Versace watches provide a definitive expression of the glamorous style of the Maison. Passion and a long manufacturing tradition come together in the Versace collections of watches. Each item is created in the fashion-luxury spirit of the age. The Greek key and Medusa logos, unmistakable design details, confer a distinctive signature on all Versace creations. Attention to detail and commitment to the finest quality co-exist in every Versace creation. The choice of materials is made with the utmost selectivity, reflecting the traditions and style of the brand. Each Versace creation exudes the spirit of sheer excellence.
All Versace watches are made in Switzerland. The high quality of each timepiece from the Maison is guaranteed by the rigorous controls and strict criteria demanded for Swiss certification. Since 1972 Giani Versace is viewed as an ambassador for Italian fashion throughout the world.
The early nineties denote a very significant phase in the history of the brand. It is during these years that the strategy of diversification begins to take shape through the creation of Versace jewelry and watches. The watches all conform to the most rigorous criteria of Swiss watchmaking while conveying the glamorous style of the Maison.
In 2004 Vertime SA was established in Switzerland through amalgamation between Versace and Timex Group (leader in the watchmaking sector for over 150 years). Vertime SA undertook the responsibility for the production and distribution of all Versace watches. The watches of the Maison are distributed either through Versace boutiques or through a select network of licensees.
In 2007 the first Versace store dedicated entirely to the jewellery and watch collections was opened in Via Bocca di Leone in Rome.